I’m culture and equity partner in Modern Affluence Exchange (MAX), an Adoreum spin-off running a yearly summit at 180 Studios, redefining affluence for a more values-led, culturally astute cohort. I've shaped summit themes, panels, and guest curation, keeping social impact, equity, and legacy central.

I've got to be real here, this isn’t my usual stomping ground, but beyond the broligarchy, there's a lot of lovely folk who've amassed the dollars too. MAX is really about them, the people who make good choices with their wealth, prioritising individual and community expression alongside meaningful contribution to society.

Summit themes

The Great Wealth Transfer and what $84 trillion changing hands means for brands and investors, the growing tension between privacy and cultural visibility, the rise of cultural capital as a genuine rival to financial capital, how AI is reshaping the luxury and wealth landscape, the future of the private members club, sustainable luxury, ESG, quantum computing, and the question posed by Ada Parris that best captures the whole spirit of the summit, “what type of ancestor do you want to be?”

Speakers

Ben Branson (Founder, Seedlip), Adam Handling MBE (Michelin-starred zero-waste chef), Sally Tennant OBE (founder, Acorn Capital Advisors), Thomas Signer (author/economist on demographics and societal change), Claire Kent (NED Prada S.A.), Ada Parris (futurist, author, artist), Sara Pantuliano (CEO, ODI), Thomas Benski (co-founder, Lumina, Magna Studios), Duro Oye (founder 20/20 levels, social entrepreneur), Piers Linney (AI entrepreneur, investor), Wenmiao Yu (co-founder, Quantum Dice), Manish Madhvani (GP. Bullhound), Dominic McVey MBE (social entrepreneur), Duncan Anderson (founder, Barnacle AI), and many many more.

Brands

Bloomberg, Bacardi, Vacheron Constantin, Snap, Montblanc, Harrods, F1 Arcade, TikTok, Google, Aston Martin, Rapha, Chivas Brothers, Prada, Automobili Pininfarina, Bentley, Lange & Söhne, Porsche, Dazed, Tag Heuer, Maybourne Hotel have all been in attendance.