I’m culture and equity partner in Modern Affluence Exchange (MAX), an Adoreum spin-off running a yearly summit at 180 Studios. MAX is interested in a different idea of affluence, one that goes beyond money into culture, values, contribution, legacy, and how people choose to live.

I’ve helped shape summit themes, panels, guest curation, and the broader cultural direction, keeping social impact, equity, and legacy central.

I’ve got to be real here, this isn’t my usual stomping ground, but beyond the broligarchy, there’s a lot of lovely folk who’ve amassed the dollars too. MAX is really about them, people trying to make good choices with their wealth, prioritising individual and community expression alongside meaningful contribution to society.

Summit themes

The Great Wealth Transfer and what $84 trillion changing hands means for brands and investors; the growing tension between privacy and cultural visibility; the rise of cultural capital as a genuine rival to financial capital; how AI is reshaping luxury and wealth; the future of the private members club; sustainable luxury; ESG; quantum computing; and the question posed by Ada Parris that probably best captures the spirit of the whole thing, “what type of ancestor do you want to be?”

Speakers

Ben Branson (Founder, Seedlip), Adam Handling MBE (Michelin-starred zero-waste chef), Sally Tennant OBE (Founder, Acorn Capital Advisors), Thomas Signer (author and economist), Claire Kent (NED, Prada S.A.), Ada Parris (futurist, author, artist), Sara Pantuliano (CEO, ODI), Thomas Benski (co-founder, Lumina, Magna Studios), Duro Oye (founder, 20/20 Levels), Piers Linney (AI entrepreneur and investor), Wenmiao Yu (co-founder, Quantum Dice), Manish Madhvani (GP Bullhound), Dominic McVey MBE (social entrepreneur), Duncan Anderson (founder, Barnacle AI), and many more.

Brands

Bloomberg, Bacardi, Vacheron Constantin, Snap, Montblanc, Harrods, F1 Arcade, TikTok, Google, Aston Martin, Rapha, Chivas Brothers, Prada, Automobili Pininfarina, Bentley, Lange & Söhne, Porsche, Dazed, TAG Heuer, and Maybourne Hotel have all been in attendance.