How I Work

  • Originating and shaping.

    What’s the opportunity here? What should this thing stand for? What’s the proposition? What’s the organising idea? What’s the story? What world could we build around it? How and where does it create impact or entertain?

    I’m a writer, so everything comes out as words.

    Propositions and positioning
    Organising ideas and creative direction
    Story, worlds, formats, and IP
    Value creation strategy
    Cultural and market research

  • Building and bringing it to life.

    How do we develop this? Who should be involved? How do we help people do their best work? How do we protect the idea? How do we create the right conditions for the work, career, or company to flourish?

    Decks, pitches, treatments
    Talent and creative development
    End-to-end project oversight
    Founder and company support
    Partnerships and new opportunities

Black and white photo of a person with long hair, wearing a white shirt, resting their head on their hand while sitting on a wooden chair.

It takes a village

It takes a village

The most interesting ideas need the right people in the room.

I have a wide and diverse network of co-pilots and compadres across arts, entertainment, academia, brand, film, science, emerging tech, crypto, investing, democracy, and wellbeing.

Everything I do is collaborative, sometimes formally, sometimes informally. Drawing on different minds, experiences, and expertise. Always crediting where credit is due.

Clients & Talent Worked With

A selection of artists, talent, brands and organisations Andy Orrick has worked with across music, entertainment, culture, technology and business.

What People Are Saying

“Andy is part strategist, part creative, and part executive producer in the TV & film sense of the word, i.e. creative doing. He has a big and beautiful brain, compassion in spades, and he is 100% translator. Through empathy and insight, he has the ability to translate between genders, backgrounds, cultures, hierarchies, disciplines, and industries. A rare and hugely necessary skill in today’s world.”

Chaka Sobhani — President & Global CCO, TBWA Worldwide

“There is no one better at forming a unified meaningful story out of art, insight or ideas. Andy is coherence, with a wicked sense of humour.”

Sam Conniff — Creator, Uncertainty Experts & Hard As Nails; Author, Be More Pirate and Uncertainty Toolkit

“Andy is an amazing creative and strategic collaborator and has been for years. He’s empathetic and patient with artists and can get the best out of them. He also knows a shit tonne of people who trust and like him across many different fields. That’s so useful. His network and frames of reference are ridiculously deep and broad.”

Marc Picken — Founder, West Management (Massive Attack, Young Fathers, Soulwax, Richard Russell)

“I’m confident companies of any size or stage will find outsized returns from working with Andy. His brain and experience is such a force, applying deep cultural and theoretical nerdery with decades of hands-on experience. Andy will discover and multiply a business’s cultural and brand value and crystallise lasting differentiation in a world full of commodities.”

Fig — Co-Founder, Squid

“Analytically constructive contribution to a project coupled with emotionally nurturing contribution to a project. The ability to support in both ways simultaneously is quite rare and extremely useful. Andy is often better at understanding the work of a lateral thinker than they are. Which makes him invaluable in a creative environment.”

Ed Morris — Writer, Director, Photographer & ECD

“Andy's input has been invaluable in helping position us and our brands in a noisy and challenging market. He got to the heart of us effortlessly, and skilfully wove all that's great about our heritage and prestige into all that's exciting and contemporary. He is a true master of his craft.”

Joe McKenna — CEO, DSIJL (Regent Sounds, Gordon Smith, Auden Guitars)

“Andy thinks strategically about longer term partnerships and opportunities and how to stay nimble and grasp the opportunities coming from the changes in distributors and financiers of content - and the creative possibilities emerging from that as well as zeitgeist trends to be grabbed.”

Ivana MacKinnon — BAFTA-winning Producer (Beast, How to Have Sex)

“I love working with Andy. He has a great sense of how film development and production works but he’s interested in the wider context and pushing the envelope. That said there’s also a simplicity to what he can do too - he brims with ideas, he’s got a nose and appetite for good story and writes very well. He’s also brilliant with people, can spot talent and has great taste.”

Amanda Boyle — Writer & Film/TV Director (Chloe, True Horror, Sirens, Skins)

“Andy moves through the world with a wonderfully calm and welcoming demeanour, he’s 100% jargon free and more than anything he cares deeply for the work he does and the people he does it for. He has the kind of mind that connects the most unsuspecting references to create entirely new ideas that propel you forward into new spaces you previously would never have imagined.”

Ben Gallagher — Co-Founder, The Possible

“Andy is my go to strategic creative partner. He is both interesting and interested. In an artificial world he brings the joy back into working with humans.”

David Alberts — Co-Founder, Bubbler Media, Answers Are Out There & BeenThereDoneThat

“Andy is one of the all time great people. An incredible creator of worlds and stories with a truly original perspective. Working with him is always a joyous adventure - feet on the ground, reaching for the stars.”

Katherine Templar-Lewis — Co-Founder, Kinda Studios; Author, Uncertainty Toolkit

“Andy combines intellectual and strategic rigour with creativity to come up with unconventional solutions to business problems, using culture as the delivery mechanism. I love him.”

David Kolbusz — CCO & Partner, Orchard Creative

“He has the ability to ask the questions that will push, explore and evolve any project and the mindset to find true meaning in everything he does with the utmost integrity. I would work with Andy on every project I do if I could - he belongs, he gets it, a true alchemist.” 

Matt Holyoak — Artist, Photographer, Matt Holyoak Studio

"Working with Andy is a breath of fresh air. I've had the joy of working with him on numerous projects over ten years, including Modern Affluence, and he never disappoints. Cultural awareness with a genuine passion for creativity and commercial application. From start up to big brand, he's ready and able to deploy his experience and passion."

Ben Whattam — CMO, Bentley Motors

"Brilliant mind, massive heart and seriously networked is what makes Andy an incredible asset for any project, especially as he combines all of that with a very grounded finger on the pulse of the emergent, and a truly gifted and ethical sense of style and story."

Tom Fortes-Mayer — Therapist, Entrepreneur; Creator, Freemind Experience

“A genuinely out of the box thinker.”

Professor Dominic McVey MBE — Investor, Entrepreneur