A few brand collaborations from across the years.

My role

I've always combined writing, story, concepting, strategy, research, executive production and entrepreneurial nous. I’m hard to put in a box, but that's the draw for my clients. They like that I'm not agency-institutionalised, but can do agency stuff, and have made a lot of entertainment as well as advertising.

Swiss Army Knife (in a good way.)

H&M Move — "Every Body Move" launch campaign - GentleForces - creative direction

Citizens' Assembly Movement — comms campaign - AnswersAreOutThere - creative direction

Burberry — "Thread" purpose campaign - ACNE - creative direction

COTY — "Z Beauty" / beauty in emergent adulthood - BTDT - cultural research

Mediahub — "More Pilot, Less Auto" positioning - The Intangibles - creative direction

Burberry x GQ — "The Night Before" content series with Sophie Turner d. Sara Dunlop - Rattling Stick - EP

H&M — "Multibrands" positioning - GentleForces - creative direction / cultural research

Rolex — multiple projects - archival research / format development

ADCAN — Charity Brands x Young Directors Platform - Rattling Stick - EP

BTDT — Google, Unilever, Ben & Jerry's, Makers Mark, EY, iHeart, and many more - creative direction

Rattling Stick — Sainsbury's, McDonald's, Red Cross, Sky, Nike, Girl Effect, Wired, Vogue and more - EP

Red Bull — brand funded content - format development

Zinc Media — brand funded content - format development

The Mill — Nike, Apple, Gucci, Ford, Mercedes, Google, and more - EP