Brand Projects
A few brand collaborations from across the years.
My role
I've always combined writing, concepting, strategy, cultural research, and executive production with entrepreneurial chops. Clients like that I'm not agency-institutionalised, but can do agency stuff, and have made a lot of entertainment as well as advertising.
Swiss Army Knife (in a good way.)
Squid - re-launch - brand strategy / creative direction
Stanley Tucci x Tanqueray No. Ten - Matt Holyoak - creative collaboration
Burberry (Riccardo Tisci era) - “Thread” purpose campaign - ACNE - creative direction
H&M Move — "Every Body Move" launch campaign - GentleForces - creative direction
Citizens' Assembly Movement — comms campaign - AnswersAreOutThere - creative direction
BTDT - Google, Unilever, Ben & Jerry’s, Makers Mark, EY, iHeart and many more - creative direction
Red Bull / Zinc Media - various projects - format development
COTY — "Z Beauty" - deep study into beauty in emerging adulthood - BTDT x IPSOS - cultural research
H&M - “Multibrands” positioning - GentleForces - cultural research
Rolex - multiple projects - archival / cultural research
Rattling Stick — Burberry x GQ, Sainsbury's, McDonald's, Red Cross, Sky, Nike, Girl Effect, Wired, Vogue and more - EP
ADCAN - Charity Brands x Young Directors Platform - EP
The Mill — Nike, Apple, Gucci, Ford, Mercedes, Google, and more - EP
“Andy combines intellectual and strategic rigour with creativity to come up with unconventional solutions to business problems, using culture as the delivery mechanism. I love him.”
David Kolbusz, CCO & Partner, Orchard Creative NYC, ex-CCO Droga5 London