Brand Projects
My Role
Ideas, writing, cultural research, strategy, executive production, sometimes all on the same project. Swiss Army Knife (in a good way.) Here’s a few collaborations from across the years.
Creative
Stanley Tucci x Tanqueray No. Ten with Matt Holyoak | Burberry - “Thread” with ACNE | Paris Loves Us- social movement campaign with Loren Denis x Antony Vibert | H&M Move - "Every Body Move" launch with GentleForces | Citizens' Assembly Movement campaigns with AnswersAreOutThere | Google, Unilever, Ben & Jerry’s, Makers Mark, EY, iHeart and many more with BTDT | Format Development with Red Bull & Zinc Media
Cultural Research
COTY - "Z Beauty" (deep study into beauty in emerging adulthood) with BTDT x IPSOS | H&M - “Multibrands” positioning with GentleForces | Archival / cultural research for Rolex
Executive Production
Burberry x GQ, Sainsbury's, McDonald's, Red Cross, Sky, Nike, Girl Effect, Wired, Vogue and more with Rattling Stick | ADCAN- Bringing charity brands and young filmmakers together | Nike, Apple, Gucci, Ford, Dior, Mercedes, Google, and many more with The Mill.
“Andy combines intellectual and strategic rigour with creativity to come up with unconventional solutions to business problems, using culture as the delivery mechanism. I love him.”
David Kolbusz, CCO & Partner, Orchard Creative NYC, ex-CCO Droga5 London