Services
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Often the hardest thing isn't knowing what to do, it's knowing what you actually are, what you're really trying to build, and why anyone should care.
Most strategy starts and ends with the plan, the deck, the data - the timber. I always make sure we stay connected to the forest it was cut from, because that's where the life is, and life is what moves people to act.
— Brand strategy and positioning
— Narrative and messaging
— Cultural and market research
— Category creation and naming
— Pitch decks and investor narratives“Andy will discover and multiply a business’s cultural and brand value and crystallise lasting differentiation in a world full of commodities.”
Fig. Co-Founder, Squid (DeFi Crypto)
“Andy combines intellectual and strategic rigour with creativity to come up with unconventional solutions to business problems, using culture as the delivery mechanism. I love him.”
David Kolbuzs, CCO Orchard Creative. Ex-CCO, Droga5 London
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Once you know what you're really about, you need to make it real - stories, worlds, formats, experiences, the things people can actually see, use, and love.
The aim, wherever possible, is new IP.
I can lead projects end-to-end or slot into your team. Either way, it's always a collaboration, and that's always the best bit.
— IP creation and formats
— Creative direction
— Creative platforms and campaigns
— Story and script development
— Lore, copywriting, and TOV
— Treatment and pitch writing"He has the kind of mind that connects the most unsuspecting references to create entirely new ideas that propel you forward into new spaces you previously would never have imagined.”
Ben Gallagher, Founder, The Possible (Pharrell, Paul Smith, Nike, The National Gallery…)
“An incredible creator of worlds and stories with a truly original perspective. Working with him is always a joyous adventure - feet on the ground, reaching for the stars.”
Katherine Templar-Lewis, Co-Founder, Kinda Studios, Uncertainty Experts
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I work creatively alongside directors, writers, artists, production companies, and studios - from the earliest conversations through to delivery.
I'm also interested in the longer game. Finding the open space an artist, director, production company, or project could genuinely occupy. Building partnerships that create sustained opportunity rather than one-off briefs. Exploring new ways of doing things that the industry hasn't caught up with yet.
— Creative oversight across a project
— Project, story, world development
— New opportunities and partnerships
— Brand entertainment"Andy thinks strategically about longer term partnerships and opportunities and how to stay nimble and grasp the opportunities coming from the changes in distributors and financiers of content, and the creative possibilities emerging from that.”
Ivana MacKinnon, BAFTA winning producer, Beast, How to Have Sex, Slumdog Millionaire
“Analytically constructive contribution to a project coupled with emotionally nurturing contribution to a project. The ability to support in both ways simultaneously is quite rare and extremely useful.”
Ed Morris, Writer, Director, Photographer, ECD
It takes a village
It takes a village
The most interesting ideas need the most interesting folks in the room.
I have a diverse and influential network of co-pilots and compadres across arts, entertainment, academia, brand, film, science, emerging tech, crypto, investing, democracy, and wellbeing.
Everything I do is a collaboration, sometimes formal, sometimes informal. Always drawing on and respecting collective wisdom. Always crediting where credit is due.
Clients & Talent Worked With
What People Are Saying
“There is no one better at forming a unified meaningful story out of art, insight or ideas. Andy is coherence, with a wicked sense of humour.”
Sam Conniff. Creator, Uncertainty Experts. Author, Be More Pirate, Uncertainty Toolkit
“I’m confident companies of any size or stage will find outsized returns from working with Andy. His brain and experience is such a force, applying deep cultural and theoretical nerdery with decades of hands-on experience. Andy will discover and multiply a business’s cultural and brand value and crystallise lasting differentiation in a world full of commodities.”
Fig, Co-Founder, Squid (DeFi Crypto)
“Andy is an amazing creative and strategic collaborator and has been for years. He’s empathetic and patient with artists and can get the best out of them. He also knows a shit tonne of people who trust and like him across many different fields. That’s so useful. His network and frames of reference are ridiculously deep and broad.”
Marc Picken, Founder, West Management (Massive Attack, Young Fathers, Soulwax, Richard Russell)
"Working with Andy is a breath of fresh air. I've had the joy of working with him on numerous projects over ten years, including Modern Affluence, and he never disappoints. Cultural awareness with a genuine passion for creativity and commercial application. From start up to big brand, he's ready and able to deploy his experience and passion."
Ben Whattam, CMO, Bentley Motors
“Andy is one of the all time great people. An incredible creator of worlds and stories with a truly original perspective. Working with him is always a joyous adventure - feet on the ground, reaching for the stars.”
Katherine Templar-Lewis, Co-founder, Kinda Studios, Uncertainty Experts
“I love working with Andy. He has a great sense of how film development and production works but he’s interested in the wider context and pushing the envelope. That said there’s also a simplicity to what he can do too - he brims with ideas, he’s got a nose and appetite for good story and writes very well. He’s also brilliant with people, can spot talent and has great taste.”
Amanda Boyle, Writer & Film / TV Director, Chloe, True Horror, Sirens, Skins
“Andy combines intellectual and strategic rigour with creativity to come up with unconventional solutions to business problems, using culture as the delivery mechanism. I love him.”
David Kolbusz, CCO & Partner, Orchard Creative, ex-CCO, Droga5 London
"Brilliant mind, massive heart and seriously networked is what makes Andy an incredible asset for any project, especially as he combines all of that with a very grounded finger on the pulse of the emergent, and a truly gifted and ethical sense of style and story."
Tom Fortes-Mayer, Therapist, Creator, Freemind Experience
“Andy thinks strategically about longer term partnerships and opportunities and how to stay nimble and grasp the opportunities coming from the changes in distributors and financiers of content - and the creative possibilities emerging from that as well as zeitgeist trends to be grabbed.”
Ivana MacKinnon, BAFTA winning producer, Beast, How to Have Sex
“Andy's input has been invaluable in helping position us and our brands in a noisy and challenging market. He got to the heart of us effortlessly, and skilfully wove all that's great about our heritage and prestige into all that's exciting and contemporary. He is a true master of his craft.”
Joe McKenna, CEO, DSIJL (Regent Sounds, Gordon Smith, Auden Guitars)
“Andy is my go to strategic creative partner. He is both interesting and interested. In an artificial world he brings the joy back into working with humans.”
David Alberts, Co-founder, Bubbler, Answers Are Out There, BTDT
“Andy moves through the world with a wonderfully calm and welcoming demeanor, he’s 100% jargon free and more than anything he cares deeply for the work he does and the people he does it for. He has the kind of mind that connects the most unsuspecting references to create entirely new ideas that propel you forward into new spaces you previously would never have imagined.”
Ben Gallagher, Co-Founder, The Possible
“Andy is part strategist, part creative, and part executive producer in the TV & film sense of the word, i.e. creative doing. He has a big and beautiful brain, compassion in spades, and he is 100% translator. Through empathy and insight, he has the ability to translate between genders, backgrounds, cultures, hierarchies, disciplines and industries. A rare and hugely necessary skill in today’s world.”
Chaka Sobhani, President & Global CCO TBWA Worldwide
“Analytically constructive contribution to a project coupled with emotionally nurturing contribution to a project. The ability to support in both ways simultaneously is quite rare and extremely useful. Andy is often better at understanding the work of a lateral thinker than they are. Which makes him invaluable in a creative environment.”
Ed Morris, Writer, Director, Photographer, ECD
“A genuinely out of the box thinker.”
Professor Dominic McVey, MBE, Investor, Entrepreneur