Creativeland Asia
My Role
Strategic creative partnership with Sajan Raj Kurup, founder of Creativeland Asia, a pioneering brand, media, and entertainment company, headquartered in Mumbai.
What’s Emerged
We first worked together on the triple Grand Prix–winning, Audi Advanced State of Mind campaign, which I Creatively EP’d. It was the world's first fully stereoscopic 3D campaign across all deliverables (film, mobile, web, print, events).
I’ve led research and strategic thinking for new ventures, such as Equal House, a humanistic members' club in India, provided ongoing consultancy with the editorial team following Raj's acquisition of Rolling Stone India, provided creative input on brand projects for Pininfarina, Jio, and more, and spotted opportunities and made introductions for Raj in London / US.
I also helped him crystallise the mission at the heart of Creativeland Asia itself.
To unleash the human creative potential
What I’m Doing Now
Undertaking advisory across the Krishnavataram trilogy for Creativeland Studios. An epic multi chapter film franchise about Lord Krishna, directed by Hardik Gajjar. The first movie of the three “The Heart” was released in May 2026 to great acclaim. It’s a fascinating intersection of ancient mythology, contemporary epic cinema, and real-world devotion.
I also sit on the global advisory board of Creatorland Asia, India’s first transmedia entertainment city in Andhra Pradesh, combining gaming, film, AI, music, brands, and education to reimagine Indian creativity and train the next generation of creators.
“Andy is my brother from another mother.”
Raj Kurup