Adoreum
My Role
Creative Partner (and equity partner). I developed the strategic repositioning around The Long Game philosophy, the conviction that depth is the shortcut in a world addicted to speed. I continue to work with co-founder Marcus Watson and team on event and content concepts, and brand and business direction.
What’s Emerged
Depth is the shortcut
Adoreum is a community for people who've learned that everything valuable compounds - trust, knowledge, resilience, relationships, health, wealth. Co-founded by Marcus Watson and powered by 35,000+ HNWIs/UHNWIs and 500+ club members, Adoreum creates conditions for generative collision, putting people in rooms where the unexpected meeting of different worlds produces something none of them could find alone, deepening understanding of themselves, reality, and what’s possible.
Modern Affluence Exchange
I’m also (equity) partner in Modern Affluence Exchange (MAX), an Adoreum spin-off running a yearly summit at 180 Studios, redefining affluence for a more values-led cohort. I’ve defined summit themes, panel ideas, and guest curation, broadening the conversation beyond luxury to keep social impact, equity, and legacy central.
I've got to be real here, Modern Affluence isn't my usual stomping ground. But beyond the bros and broligarchs, there's a lot of lovely folk who've amassed the dollars too.
Summit themes
'The Great Wealth Transfer', AI everything, the future of ESG, the quantum computing revolution, sustainable luxury, 'what type of ancestor do you want to be?' and on and on.
Speakers & panelists
Adam Handling MBE (Michelin-starred zero-waste chef), Thomas Signer (author/economist on demographics and societal change), Claire Kent (advisor, NED, Prada S.A.), Sally Tennant OBE(founder, Acorn Capital Advisors), Ada Parris (futurist, author, artist), Sara Pantuliano (CEO, ODI), Veronica Chou (president, Novel Fashion Holdings), Wenmiao Yu (co-founder, Quantum Dice), Duncan Anderson (founder, Barnacle Labs, ex-IBM Watson), and many more.
Partners
VGC Partners, The Future Laboratory, Bentley, Bloomberg
"Andy is a brilliant, incredibly well read, strategic creative visionary. As our Creative Partner, he has helped to define and articulate Adoreum’s values-led vision and created untold event, content and initiative ideas for members to help propel the business forward. Most importantly he is a calm, considered and compassionate human being loved and respected by team, members, and clients."
Marcus Watson, Founder, Adoreum
"Working with Andy is a breath of fresh air. I've had the joy of working with him on numerous projects over ten years, including Modern Affluence, and he never disappoints. Cultural awareness with a genuine passion for creativity and commercial application. From start up to big brand, he's ready and able to deploy his experience and passion."
Ben Whattam, CMO, Bentley Motors, Co-Creator, Modern Affluence Exchange