Helping the punk upstart to thrive

I’m working with the owners and staff to re-position the Gordon Smith brand and bring it to life across product, retail, events, content, comms, merch, partnerships and of course for fans. Celebrating its British punk past, whilst grabbing hold of the future (coming soon!)

Ensuring its story is still being written

I’m working with the owners and staff to re-position the Regent Sounds brand and bring it to life across product, retail, events, content, comms, merch, partnerships, and more. Celebrating its history whilst ensuring its legend is still being written (coming soon!)

Helping Beyond become a studio for growth

I worked with the lovely, talented crew at Studio Beyond on their re-positioning, helping them shift from consultancy to Growth Studio, a holistic concept that informs everything, brand identity, practice, marketing… (coming soon!)

Helping to bridge difference with curiosity

Founded by David Alberts and Stela Barcelos, AAOT is a consultancy focused on driving organisational change through Citizens’ Assemblies and unleashed curiosity. AAOT also supports the global Citizens’ Assembly movement with comms ideas. I’ve collaborated on projects and advised on new products and initiatives since day one.

Getting every body moving for H&M

I worked both as advisor to GentleForces founder, Danni Mohammed, and as creative director on the launch of H&M Move, and H&M’s multi-brand proposition. The Move campaign featured Jane Fonda and Beyoncé choreographer, JaQuel Knight.

Tangible creative thinking for The Intangibles

With regular collaborator, David Alberts, we regularly work with The Intangibles to bring their strategic brilliance to life in creative ways for their C-Suite clients, like YouTube, etc.

Helping Tom to stop self-sabotage at scale

I worked with ‘stop self-sabotage’ expert, Tom Fortes Mayer on the creative and strategic vision for his forthcoming scaleable mental health solution, ‘Unleashed’, building on his book The Freemind Experience & award-winning app.

Working with Burberry on purpose

Through ACNE, I devised and creatively directed ‘Thread’, a campaign to communicate Burberry’s purpose - ‘Creativity Opens Spaces’ - in an emotive way to its global workforce. The super NDA’d campaign played out across film, print and events, and was presented by Marco Gobetti and Ricardo Tisci.

Elevating Indigenous Wisdom…

…for those who need to hear it most, business leaders and professionals. I collaborated with Xicome and The Vida Sana, on an event series to centre Indigenous Wisdom for peace and change. First cacao ceremony at KOKO.

Creative problem-solving on speed

I worked on a zillion creative briefs with BTDT for clients such as Google, AdCouncil, iHeart, Beam Suntory, Ben & Jerry’s, Pepsico, Unilever and many more. I also led a cultural research project for COTY exploring the role of beauty in Emerging Adulthood.

Helping Ed Morris realise his dream

Ed Morris’ debut feature, How to Stop a Recurring Dream was a labour of love for all. I contributed story and script development throughout. Starring Ruby Barker from ‘Bridgerton’ and featuring original music by Ibeyi, the film premiered on Apple TV+, garnered acclaim at many film festivals, and kicked off the BFI’s ‘Black Lens Festival’.

Shaping the story of a 20th century icon

I was creative EP on ‘Nureyev’, David & Jacqui Morris’ third feature, brokering a co-pro deal with Rattling Stick for original dance sequences by Russell Maliphant and advising on story throughout. Released by Universal, it earned praise from Variety as “a documentary that nails the singularity of Nureyev’s dance genius,” and The Guardian as a “heartbreaking, tour de force.”

Celebrating a Parisian social movement

I collaborated with Loren Denis & Antony Vibert on a celebratory film for the ‘Paris Loves Us’ social movement, in partnership with designer, Camille Tanoh. The film featured a stream-of-consciousness voiceover that reimagined my manifesto poem, ‘Piss off Perfect.’

Uncovering the turning points in amazing lives

I co-created SOS, a podcast series in which guests share their 'saints'—the people, ideas, moments and things that shaped their lives. Hosted by author and journalist Kirsty Robinson, the series featured guests including Ed O'Brien, Irvine Welsh, Susanna White, Clive Stafford Smith, Peter Tatchell, Sean Leane, and more. The Times described it as "The anti-authoritarian Desert Island Discs for Generation X."

Shaping Shiro’s future heritage vision

I collaborated with Shiro Muchiri, gallery owner, creative director, and entrepreneur, to define and articulate the vision and brand story for SoShiro, while also helping to clarify her offerings.

Finding new ways to tell Rolex’ stories

I worked with Rolex to develop content formats and talent ideas for their Arts and Planet initiatives, provided fresh visual inspiration for advertising campaigns and uncovered untold stories from their archives.

EP’ing multiple projects with Ed x Ibeyi

I love working with Ed. I creatively EP’d various projects with him for XL Recordings artist, Ibeyi. Tracks included, ‘River’,‘ Ghosts’ , ‘Mama Says’ & ‘Deathless’ , all produced by Richard Russell.

Reimagining Bennie & her Jets

To celebrate the 50th anniversary of Elton John & Bernie Taupin’s songwriting partnership, they ran a music video competition called The Cut. I was creative collaborator/EP on the official ‘Bennie & the Jets’ video, working with directors Jack Whiteley & Laura Brownhill.

Revealing a different side to a Spice Girl

I wrote and directed ‘Lullaby’ for Mel B. She wanted to lose the ‘scary’ persona (whatever that was about!) and embrace the young mother she was to Phoenix Chi through the lens of memory.

DIY creative collabs with a Soho legend

In the stone age, I collaborated with Pippa Brooks across her various musical incarnations. We had no money, but we had fun. I wrote and directed ‘Miss Understood’, ‘Dead Popstars’, and‘Just a Kiss’, as well as taking a tonne of stills (like this one.)

Capturing a bench break-up

I wrote and directed ‘Junkies’ for Easyworld, a one-take emotion-fest. I wanted to contain all the action on a bench and see if it would hold. Which I think it just about does.