From brainstorm to execution, plug me in wherever you like. My superpowers are story, idea generation, wordsmithing and EQ. I’ve worked on a zillion projects in a zillion industries, music, film & TV, publishing, advertising, technology, wellbeing, new democracy… I love to join unconventional dots to create unconventional things.

IP & Formats

Platforms & Campaigns

Script Writing & Development

Creative Pitches & Treatments

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I’m a well read, culturally voracious Anthropology & Communications graduate. Cultural production and theory is in my bones. Am I the best person to tell you what’s hot on TikTok, no. Can I find you unconventional insights, people and stories and help you understand the forces that could influence your direction of travel, absolutely.

Culture Research

Story Research

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I’m not a trained strategist, but I’m intuitively strategic. I know that great strategy is not jargon soup, framework bingo or post rationalisation. Rather, it’s a combination of research, therapy and imagination that motivates and directs action. Who are you? What’s holding you back? Where should you head? How should you get there? That’s it.

Positioning & Story

Playbooks for Success

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